HELLO

OUR APPROACH

We embrace lasting craftsmanship, timeless design and enduring love for the planet by creating connections between the ordinary and the reimagined.

With conscious sourcing and a focus on functionality, we work to replace excessive choices with fulfilling collections.



RESPONSIBLE SOURCING

Our factories are handpicked for their expertise and their commitment to ethical working conditions.

Our Turkish cotton is OEKO-TEX® certified and our Australian Merino wool is dyed with azo-free dyes. Both are renewable and biodegradable fibers.

We ship every order in plastic-free packaging.

WE ARE A TEAM

And have been since pre-k.

From our childhood in coastal Turkey to adulthood in New York City, we have inspired each other creatively for a very long time.

With our combined experience in fashion and industrial design, we work on creating beautiful, meaningful products that, like our friendship, will withstand the test of time.

- Başak & Serdar